Accent on performance

Tiger Woods embodies Accenture's high-performance ideals in the first ever campaign by a technology and outsourcing consultancy.

CONSULTING and outsourcing company Accenture is on a brand-building exercise. After launching a campaign in television and the press — which talk about the company's expertise to turn around its clients' businesses to high-performance businesses — it is now looking at a series of promotions, sponsorships and at scaling up its internal communication activities to reinforce its brand positioning: `Accenture can help your business become a high-performance business.'

"Whether you are a client or an employee you can look to Accenture when you are seeking innovation, originality, pioneering, transformational and revolutionary solutions to business challenges," says Rekha Menon, Head (India Geographic Services), Accenture.

"The campaign also highlights the fact that we are leveraging Indian talent to deliver solutions to complex business challenges faced by our clients in India and globally," she adds.

Considering the company's success in India over the last one year, Menon says a corporate brand-building exercise was required. "The growth that we have seen in India (over 100 per cent growth in one year in number of people) and the transformational work that we do for Accenture's clients in India and across the world has given us the opportunity to further the Accenture brand. Therefore the investment in building a corporate brand."