It is the first menswear collection the Spanish firm has launched since 1996 and will be available in selected MANGO stores, located mainly in Europe, but also in countries such as Turkey, Russia, the United States, Qatar and Singapore.
The collection, aimed at the young, fashion-conscious male, is made up of 46 casual and urban garments. In the collection, special importance is given to details such as Mao necks, striking contrasts and, in general, carefully worked garments.
Its original logo, a unicorn, features strongly in the garments and is used in graphic prints with heraldic details. Various textures of cotton predominate, although more technical fabrics also feature, such as nylon and adhesive finishes. In garment interiors we encounter checks, stripes and prints.
The most striking garments are t-shirts, waistcoats, trousers, jeans and swimwear garments, above all in white, beige, grey, blue and khaki tones. The collection also includes accessories, such as bags, wallets, bracelets, belts, sunglasses, sandals and sports shoes.
As the image for this new collection, MANGO has employed the services of the Basque model Jon Kortajarena, who faithfully represents the man that HE wants to dress. The acronym conceals the Latin expression Homini Emerito, which signifies “man who enjoys a reward because of its merits”.
HE by MANGO has been conceived as a complement to the women's collection, which is the cornerstone of the brand. With this new project, MANGO is moving towards the concept of the multibrand store, in which it is possible to encounter collections by different authors and of different styles belonging to the same company.
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